“Everyone knows” the importance of strategic planning. However, in a survey I conducted, I found more than 99% of people cannot define what a strategy is and yet all those who have been asked, said they used strategic planning in their life.

The obvious question is – how can one do something he has no definition for? It is like me asking you to do “jigago” planning. Can you do it? Of course not. The same applies to strategic planning.

So everyone thinks they know what is strategic planning, yet, in reality, they don’t.

They mix strategy with tactical, operational, projects, targets and other things. It is all a big mishmash for them… BUT they have total certainty that strategic planning is vitally important.

Well, how do you become the ultimate strategist?

The first step would be to understand what is strategic planning, and th ... Read more »